WHAT

THEY SAID

YOUR OUTSOURCED HEAD OF CUSTOMER INSIGHTS

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trusted by companies like

Stop Guessing. Start Deciding.

I help founders and teams make clearer, more confident decisions grounded in real customer language and behavior.

Hi, I’m Julia

I’m a founder who fell in love with the customer research process.

I built Sundaze Heated Shorts to help people manage period pain and grew the brand into retailers like Uncommon Goods and Target.com. Along the way, I realized my real strength wasn’t just building products. It was understanding customers — how they think, what they value, and why they buy.

Now I help other teams access that same clarity.

I run hands-on customer research (interviews, surveys, usability testing) and synthesize it with real customer signals like reviews, ad comments, support tickets, and returns. I pair that work with a custom analysis system to spot patterns quickly and accurately, without losing nuance.

The result is clear, decision-ready insight teams can actually use.

What I offer

I offer focused research sprints and ongoing insight partnerships designed to support the decisions you’re making right now.

Whether you’re validating customer segments, refining messaging, or deciding what to prioritize next, I help you uncover how customers actually think and behave so you can move forward with confidence.

I tailor the scope to your needs, combining:

  • Run personally, never outsourced, with deep probing for emotion, unmet needs, and hidden objections.

  • Writing better questions for better data, with access to tools and panels to reach your ideal target.

  • Prototype walkthroughs, unboxing studies, or usability testing to reveal friction points.

  • Analyzing your own reviews and competitor reviews for recurring patterns, objections, and language.

  • Insights from ad comments, support tickets, and refund reasons.

When I’m most useful

  • Defining or validating customer segments

  • Preparing for a launch, rebrand, or fundraising

  • Improving conversion, retention, or repeat purchase

  • Entering a new customer group or channel

  • Making decisions with limited or conflicting customer data

What my clients say

  • “Working with Julia was a game changer. She didn’t just hand us a research deck. She gave us real clarity. Her interviews surfaced insights we hadn’t even thought to look for, and her synthesis made it obvious what to prioritize next. It felt like having a strategist, researcher, and thought partner all in one.”

    —Richie, Head of Marketing at She’s Birdie

  • "Julia's work was incredibly thorough and immediately usable, giving us clear direction for our PDP, messaging, and segment-specific content."

    —Sara and Chloe, founders of tippy type

How teams typically work with me

Focused insight sprints

For one high-stakes question that needs clarity fast (segmentation, messaging, prioritization).

Ongoing insight partnerships

For teams who want a steady stream of customer clarity without building an internal research function.

Pre-launch or rebrand research

To pressure-test positioning, audience assumptions, and creative direction before committing.

Outcomes you can expect:

What you walk away with:

  • Clear insight into real customer behavior, language, and priorities

  • Messaging angles grounded in how customers actually describe their needs

  • Product direction grounded in unmet needs and proven demand signals

  • Clarity on what to build, say, or test next, without guessing

What it enables:

  • Lower CAC by aligning offers and messaging with real customer motivation

  • Higher conversion rates across pages and campaigns that reflect real customer priorities

  • Faster decision making with fewer costly pivots and delays

  • Stronger confidence in go/no-go, launch, and scaling decisions

Let’s work together.

Interested in working together? Fill out some info and I will be in touch shortly! I can't wait to hear from you!

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