WHAT

THEY SAID

CUSTOMER-INSIGHTS DRIVEN BRAND OPTIMIZATION

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Stop Guessing. Start Deciding.

I help brands understand WHY customers buy (or don’t), then implement those insights to increase conversion and revenue.

Hi, I’m Julia

I’m a founder who fell in love with the customer research process.

I built Sundaze Heated Shorts to help people manage period pain and grew the brand into retailers like Uncommon Goods and Target.com. Along the way, I realized my real strength wasn’t just building products. It was understanding customers — how they think, what they value, and why they buy.

Now I help other teams access that same clarity.

I run hands-on customer research (interviews, surveys, usability testing) and synthesize it with real customer signals like reviews, ad comments, support tickets, and returns. I pair that work with a custom analysis system to spot patterns quickly and accurately, without losing nuance.

But I don't stop at insights. I stay on to implement the highest-impact changes across your messaging, website, and customer experience - ensuring the research actually drives growth, not just sits in a report.

What I offer

I offer customer research paired with hands-on implementation - not just insights that sit in a report.

Whether you're launching a new product, entering a new market, fixing conversion issues, or choosing between strategic directions, I help you understand why customers actually buy (or don't), then implement those insights to drive growth.

For some clients, that means a focused research sprint to answer one critical question. For others, it means research plus implementation support to optimize messaging and experience. And for growing brands, it means ongoing partnership for continuous insights and optimization.

How I work

  • Analyzing your own reviews and competitor reviews for recurring patterns, objections, and language.

  • Run personally, never outsourced, with deep probing for emotion, unmet needs, and hidden objections.

  • Writing better questions for better data, with access to tools and panels to reach your ideal target.

  • Prototype walkthroughs, unboxing studies, or usability testing to reveal friction points.

  • Insights from ad comments, support tickets, and refund reasons.

How teams work with me

Customer Insight Sprint

Deep research to answer one critical question: which product to launch, how to enter a new market, whether your positioning resonates, or why conversion is stuck.

Key Deliverable: Decision-ready insights report with recommendations

Best for: Product decisions, market validation, strategic planning

Research + Implementation Package

One-time research engagement followed by short-term implementation support to optimize your messaging, website, and customer experience based on what we learn.

Key Deliverable: Insights report + short-term implementation support

Best for: Brands ready to optimize, not just learn

Ongoing Optimization Partnerships

Monthly retainer for continuous insights + implementation as you scale.

Key Deliverable: Regular research touchpoints + ongoing optimization

Best for: Brands that need continuous customer insights and optimization

When I’m most useful

  • Defining or validating customer segments

  • Preparing for a launch, rebrand, or fundraising

  • Improving conversion, retention, or repeat purchase

  • Entering a new market

  • Making decisions with limited or conflicting customer data

What my clients say

  • “Working with Julia was a game changer. She didn’t just hand us a research deck. She gave us real clarity. Her interviews surfaced insights we hadn’t even thought to look for, and her synthesis made it obvious what to prioritize next. It felt like having a strategist, researcher, and thought partner all in one.”

    —Richie, Head of Marketing at She’s Birdie

  • "Julia's work was incredibly thorough and immediately usable, giving us clear direction for our PDP, messaging, and segment-specific content."

    —Sara and Chloe, founders of tippy type

Outcomes you can expect

 Unlike most customer research that sits in a report, I stay on to implement the insights - ensuring they actually drive results.

What you get:

● Deep customer understanding - why they buy (or don't), in their actual language

● Optimized messaging - website copy, ad creative, and positioning based on real customer language

● Clear priorities - what to build, test, or change next based on proven demand signals

● Implementation support - hands-on help executing changes (for optimization clients)

What it drives:

● Higher conversion - messaging and experience that resonates because it's grounded in customer reality

● Lower CAC - offers and positioning aligned with what actually motivates purchase

● Faster decisions - move with confidence instead of guessing or debating internally

● Measurable growth - real business outcomes, not just insights

Let’s work together.

Interested in working together? Fill out some info and I will be in touch shortly! I can't wait to hear from you!

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