What
they said
Build What Customers Actually Want - and Know How to Sell It Before You Hit “Go”
-
I help founders and brands make smarter product decisions by blending qualitative and quantitative customer intelligence into clear, actionable insight.
Hi, I’m Julia —
a founder who fell in love with the customer research process.
I founded Sundaze Heated Shorts to help people manage period pain and grew the brand into retailers like Uncommon Goods and Target.com. Along the way, I discovered my true strength wasn’t just building products — it was decoding customer behavior: how people think, what they really want, and why they buy. That became my superpower.
Now I help other founders and brands harness that same advantage. I combine hands-on research (interviews, surveys, usability testing) with customer-generated input (reviews, ad comments, social chatter, support tickets, returns) and competitor analysis.
What makes my approach different is my hybrid synthesis: I personally run all the research, then layer it with a custom AI analysis system I’ve built and trained to rapidly process, organize, and pattern-match across large volumes of qualitative and quantitative data. The result is insight that’s deeper, faster, and more actionable than traditional methods — turning scattered feedback into a clear, decision-ready playbook for your product and brand.
The result: insights that are deeper, decision-ready, and impossible to miss.
What I offer
I offer research sprints and monthly insight partnerships designed around your timeline, budget, and decisions at hand.
Whether you’re about to hit “go” on production or stuck guessing what to say in your next campaign — I’ll help you uncover what your customers are really thinking so you can move forward with confidence.
Scope and pricing are always tailored to your current needs and decision points.
I tailor the scope to your needs, combining:
-
Run personally, never outsourced, with deep probing for emotion, unmet needs, and hidden objections.
-
Writing better questions for better data, with access to tools and panels to reach your ideal target.
-
Prototype walkthroughs, unboxing studies, or usability testing to reveal friction points.
-
Analyzing your own reviews and competitor reviews for recurring patterns, objections, and language.
-
Insights from ad comments, support tickets, and refund reasons.
Who I work with
Founders of hardware, wearables, and functional CPG brands
facing high-stakes moments like production, fundraising, launch, or rebrand.
DTC brand teams
looking for ongoing customer insight without the overhead of a traditional agency
Marketing and growth teams
troubleshooting underperforming campaigns or refining messaging with voice-of-customer insight.
Brand directors and operators
who need a steady stream of customer clarity to guide roadmaps, positioning, and retention strategies.
“Working with Julia was a game changer. She didn’t just hand us a research deck — she gave us real clarity. Her interviews surfaced insights we hadn’t even thought to look for, and her synthesis made it obvious what to prioritize next. It felt like having a strategist, researcher, and thought partner all in one.”
— Head of Marketing, She’s Birdie.
Why My approach works
Unlike traditional agencies, I don’t hand you a bloated research deck and walk away. I personally run all of the research — no outsourcing, no junior staff.
I translate this raw data into clear, structured insight you can actually use to make product, messaging, and positioning decisions.
I WORK LIKE A THINKING PARTNER:
-
Hybrid Synthesis
I combine human judgment with AI-powered pattern recognition. This lets me process large volumes of feedback quickly, spot connections others miss, and ensure no signal gets lost.
-
Strategic Questioning
Every interview starts with a custom question set designed around your current decisions — whether you're rethinking messaging, launching a new product, or narrowing in on your ideal customer.
-
Emotional Precision
Most people stop when they hear “I liked it” or “it was confusing.” I don’t. I press gently but purposefully to uncover what “liked” really means — what emotion, unmet need, or friction is underneath that surface-level comment.
-
Insight Synthesis
You won’t get a transcript dump or a list of customer comments. I organize themes, highlight contradictions, and map insights back to your strategic goals. You’ll walk away with a clear understanding of what matters — and what to do next.
Decision Clarity Mini Brief
Best for founders and brands with one key product or messaging decision who need clarity fast
-
Identify what’s really driving uncertainty in your product or messaging decision
Uncover high-signal patterns and behavior through targeted interviews
Surface hidden objections, unmet needs, or motivators affecting decision-making
-
30-minute planning call
3 interviews with your target customers
AI + human synthesis
3 key insights + customer quotes
1-page insight brief
-
Price: $750
Estimated Timeline: 2 weeks
Ideal for: Solo founders, idea validation, launch prep
Common Project Formats
Pre-Rebrand Intelligence Sprint
Best for founders and brands looking to reposition or refresh audience understanding
-
Diagnose the real reasons behind your rebrand (perception gaps, audience shifts, product fit issues)
Interview and survey current and potential customers to test new brand directions
Identify the strongest story and positioning angles before committing resources
Map your target customers’ lifestyles, needs, and purchase drivers
Uncover how your product will fit into (and improve) their daily routines
Capture real quotes and language to use in marketing, landing pages, and investor decks
-
Kickoff strategy session
7-10 in-depth interviews
Insight themes + buyer personas + quote bank
Early adopter quotes
Go-to-market and messaging alignment brief
-
Price: Starting at $4000
Timeline: 4 weeks
Ideal for: Founders, rebrands, new product launches
Brand optimization Monthly Retainer
Best for founders and brands who need ongoing customer clarity support
-
Manage the entire customer research workflow end-to-end
Identify why CAC is high, conversion is low, or campaigns underperform
Clarify customer objections and friction points through interviews, surveys, and review analysis
Recommend quick-win optimizations and deeper strategic shifts
-
1 planning call
5-7 interviews per month
Thematic insight briefs
Quote bank for messaging + copywriting
Slack Q&A access
Monthly product review scraping
Survey data analysis
-
Price: Starting at $2500/month
Timeline: Rolling, cancel anytime
Ideal for: Post-launch teams, brand directors
Prototype Feedback Package
Best for founders and brands with a working prototype or V1 release
-
Understand how people use your product and where it falls short
Identify must-have improvements vs. nice-to-have features
Collect usage stories and testimonials to strengthen your marketing
-
30-minute planning call
3 interviews with your target customers
AI + human synthesis
3 key insights + customer quotes
1-page insight brief
-
Price: $750
Estimated Timeline: 2 weeks
Ideal for: Solo founders, idea validation, launch prep
Outcomes you can expect:
What you walk away with:
Clear insight into real customer behavior, language, and priorities
Tangible messaging angles that connect — drawn from actual customer words
Product direction grounded in unmet needs and proven demand signals
Strategic clarity on what to build, say, or test next — so you’re not guessing
Fresh product ideas that emerge from patterns in behavior and pain points
What It Will Lead To:
Lower CAC by aligning your offer and messaging with what customers already want
Higher conversion rates on landing pages and ads that reflect real customer priorities
Faster time-to-market with fewer costly pivots and delays
Increased retention or repeat purchases by clarifying what really drives ongoing use
Stronger investor narratives rooted in real-world usage and unmet needs
Fewer failed launches by validating product direction early
Better product-market fit signals to inform go/no-go and scaling decisions
Let’s work together.
Interested in working together? Fill out some info and I will be in touch shortly! I can't wait to hear from you!
Newsletter
Sign up for tips, events, and more.